Available for Projects

Hi, I'm Tomek
eCommerce Expert

Building high-performing teams and delivering scalable digital commerce solutions for 15+ years.

Let's Talk View Expertise
eCommerce
Grow your eCommerce sales.
Leadership
Building & managing teams
Development
Technical solutions at scale
Afio - Tomasz

About Me

I'm an eCommerce and web development professional with over 15 years of experience building and leading digital teams.

Currently serving as Head of Web Projects & Development at ALAB laboratoria and eCommerce Expert at Digital Experts Club.

My journey includes 9+ years at Castorama, where I led marketplace integrations and eCommerce development, managing complex technical projects and driving digital transformation initiatives.

Team Management eCommerce Marketplace Agile/Scrum Product Strategy Magento SAP ITIL 4 Prince2
Career Journey

Experience

2025 - Present

Head of Web Projects & Development

ALAB laboratoria

Leading web strategy and development initiatives, managing cross-functional teams to deliver innovative digital solutions.

2023 - Present

eCommerce Expert

Digital Experts Club

Providing strategic eCommerce consulting and implementation services for diverse clients.

2023 - 2025

Head of Marketplace Integrations

Castorama Polska

Led marketplace integration strategy, technical implementation, and optimization. Managed partnerships and technical teams.

2013 - 2022

eCommerce Development & SEO Manager

Castorama Polska

9 years driving digital transformation, managing platform development, SEO strategy, and leading technical teams.

What I Do

Expertise & Services

Specialized in driving digital transformation and leading high-impact eCommerce initiatives

eCommerce Strategy

Leading digital commerce initiatives from B2B to B2C. Expert in marketplace integrations, platform optimization, and driving revenue growth through strategic eCommerce solutions.

Team Leadership

Building and managing high-performing teams. Experienced in agile methodologies, cross-functional collaboration, and developing talent to achieve ambitious goals.

Web Development

Overseeing complex web projects and technical integrations. From Magento/Adobe Commerce to ERP systems, SAP, and PIM - delivering scalable digital solutions.

Product Strategy

Defining product roadmaps and go-to-market strategies. Combining data-driven insights with user needs to build products that customers love.

System Integration

Connecting complex systems including ERP, SFA, PIM, and marketplace platforms. Ensuring seamless data flow and operational efficiency.

Digital Transformation

Driving organizational change through technology. Implementing modern solutions that improve processes and accelerate business growth.

SEO & Performance

Technical SEO, on-page structure, Core Web Vitals and speed audits. Clean semantics, internal linking and content that ranks — without sacrificing UX.

Growth & Profit

How to increase your success on eCommerce / Marketplace sales

"A profitable eCommerce" means predictable growth with controlled margin, costs and operations. Below are the areas that actually drive revenue — not vanity metrics.

What we measure to know it works

• Revenue growth (MoM / YoY) and channel mix (SEO, Ads, Marketplaces)
• Gross margin & contribution margin (after logistics and marketplace fees)
• CAC vs LTV, ROAS / MER, acquisition cost vs retention
• Conversion rate, AOV, cart abandonment, time to purchase
• Operational quality: returns, claims, OTD, NPS / CSAT

Growth levers that usually work fastest

• Offer: pricing strategy, availability, differentiation, bundles, promos
• Listings & content: titles, attributes, images, SEO structure
• Traffic quality: intent-based SEO, profitable ads, marketplace positioning
• UX & checkout: friction removal, speed, trust signals, payment methods
• Retention: repeat purchase flows, email, loyalty, subscriptions

FAQ

eCommerce Quick FAQ

Short answers aligned with real business questions.

When does eCommerce start making real money?

When growth is repeatable, margins are predictable, and acquisition does not depend on constant budget increases.

Are marketplaces always profitable?

Only if fees, logistics and pricing are aligned. Marketplaces are scale tools, not margin guarantees.

What breaks growth most often?

Poor unit economics, low-quality traffic, operational bottlenecks and lack of ownership over data.

Search & Speed

SEO & Optimization

I help websites rank better and load faster: from technical audits to content structure and measurable improvements.

What I focus on

• Technical SEO (indexation, canonicals, redirects, robots, sitemap)
• On-page structure (H1–H3, internal links, topical clusters)
• Performance (Core Web Vitals, caching, payload reduction)
• Structured data (Schema.org for rich results)
• Tracking sanity checks (events, attribution, consent)

Typical deliverables

• Audit report + prioritized backlog
• Quick wins in 1–2 days (meta, headings, internal linking)
• Performance plan (LCP/INP/CLS) with concrete actions
• Monitoring setup (GSC, CWV dashboards, alerting)

FAQ

SEO Quick FAQ

Short answers to common questions (useful for users and search engines).

How fast can we see results?

Quick wins can improve crawlability and CTR quickly, while competitive rankings usually take weeks to months.

Do you work with Core Web Vitals?

Yes — I focus on LCP, INP and CLS, and translate them into concrete engineering tasks.

Is content still important?

Yes. But content must be structured (topics + intent) and supported by technical foundations.

Let's Work Together

Interested in collaboration or want to discuss your next project?